Using the law of reciprocity in your business.

You have probably heard the saying “givers gain". The basic premise of the law of reciprocity is, we tend to get back in life, what we give out.

It seems to be very common within most small businesses, that most of the decisions on how the customer is treated is based on what it will either cost or make for the business. Rather than what the customers experience will be, that will cause them return over and over, or walk away never to return.

There are many ways in small business that the law reciprocity can be used to build the customer base as well as profits. Get a team together and brainstorm as many ways as possible that we can create little gifts and/or positive experiences for the customers when ever they come in contact with the business. A great way to positively impact the customer is to create a series of high perceived value surprise bonuses, that I never talked about before the sale, but are just delivered as a surprise after the sale is made. This will come as a very unexpected positive experience to the customer, and because it is such a rare thing to happen, it will most definitely differentiate your business from your competitors.