This Mistake Will Cost You Valuable Sales

So, should we use pain or pleasure in our marketing message?

Well clearly the answer is both. It would be wise to remember that the majority of people are twice as likely to take action to avoid pain, than they are to gain pleasure. Effective marketing messages will always aggravate the problem the target market is already thinking about. But it can actually be counter-productive to your sales if you simply create additional fear with your marketing message, without giving a clear and concise, spelled-out, step-by-step process of actions to take for your customer to eliminate the fear or pain, or fix their problem.

Studies have shown that the majority of people, when presented with a message about imminent danger, will often block out that message, or consider it not about applicable to them, in the absence of the clearly spelled out steps to take to avoid the danger.

So remember to always include clearly defined action steps in any of your marketing messages that include a call to action.