There Is Profit In Words

One of the most costly mistakes small business owner make with their marketing messages is using the words that they use, not the words their target customers use. Often this is "Jargon" that is mostly noticed in industries such as the I.T. or computer industry. But just because you aren't in that industry it doesn't mean you wont fall foul of this faux par.

You must have your radar working at all times when you are interacting with your customers and start to take notice of the words they use. I would suggest you create a file to capture words and phrases in and refer to this "swipe file" whenever you are putting a marketing message together.

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